0112 Studio  ·  Strategic Planning Tool

Hardware Startup Canvas

Built for physical product companies.
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01
Customer Segment
Who has the pain & pays?
02
Problem
Top 3 pains you solve
03
Unique Value Prop
Why you, why now?
04
Solution & MVP Stage
What you're building now
05
Unfair Advantage
What can't be copied?
06 — HARDWARE SPECIFIC
BOM Cost & Unit Economics
The numbers that kill most hardware startups
07 — HARDWARE SPECIFIC
Supply Chain & CM Strategy
Who makes it, where, and how
08 — HARDWARE SPECIFIC
Certifications & Compliance
Required before you can sell
09
Channels & Distribution
How do customers find & buy?
10
Cost Structure
All cash out the door
11
Key Metrics
How you know it's working
12
Revenue Streams
All money coming in
Validate First — Customer, Problem, UVP (01, 02, 03)
Standard Canvas Sections (04, 05, 09)
Hardware-Specific Sections (06, 07, 08)
Economics & Metrics (10, 11, 12)
0112 Studio  ·  Hardware Startup Canvas  ·  Based on Lean Canvas by Ash Maurya (adapted from Business Model Canvas by A. Osterwalder, CC BY-SA 3.0). Hardware-specific extensions designed to surface the unique risk profile of physical product companies.

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